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March 12, 2010
Enquirer publishes book to honor state championship teamHartselle, Alabama is home to one of the most successful high school baseball programs in the state. To celebrate the team’s sixth state championship, the Hartselle Enquirer branched out to publish a hard-back, full color book in honor of the historic event. The Enquirer teamed up with Blue Marble Books of Macon, Ga. to publish the 68 page book. It contained stories from throughout the season, full-page photos of every senior team member, as well as pictures of each underclassman. The Enquirer used its stories and photos from throughout the year to provide stories for the book. Blue Marble prints on demand. The Enquirer took preorders for the books, and then the publishers print only the number of books needed. The Enquirer sold the books through in-newspaper and website promotions. The books were sold for $36, with 50 percent of the price being profit. The Enquirer sold more than 50 books. This is the second hard-back book the Enquirer has printed with Blue Marble. Early last year, the Enquirer’s partner newspaper, the Madison County Record, printed a similar championship book for the Bob Jones High School girls basketball team. |
Boone Newspapers, Inc. |
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