The Alexander City Outlook
548 Cherokee Road
Alexander City, AL 35011
256-234-4281
256-234-6550 (fax)
E-mail The Outlook

The Newspaper
The Community

The Newspaper

History
IIn 1884 Alexander City had become a thriving mercantile center. It was evident the town needed boosting, advertising and expanding generally. Adolphus Longshore, who had taught school, practiced law and been greatly interested in the upbuilding of his new hometown, sensed this situation and acquired a printing press. In a short while Alexander City's first newspaper "The Beacon" was on the market.

The name was well chosen; this weekly messenger was in truth a light shining far and near. After changing hands a number of times, the paper was purchased in 1892 by Capt. J.D. Dickson and the name was changed to one that has held for more than a century ... "The Outlook."

Later The Outlook was sold to Mr. Fitz. O. Hooton, who was the sole owner, editor and publisher for more than 20 years. J.W. Hammer was editor until about 1912, next was William R. Jordan, E.C. Hall from 1925-1941 and Kenneth Bell from 1941-1944. J.C. Henderson purchased The Outlook in 1944 from Tom Russell. Henderson owned and published the newspaper and also wrote a column, which became one of the longest-running columns in the South.

Boone Newspapers purchased The Outlook from Henderson in 1974. Kenneth Boone then purchased The Outlook from Boone Newspapers, Inc. in 1991 and currently owns the paper along with The Talla-Coosa Advertiser and The Dadeville Record in a company known as Tallapoosa Publishers, Inc. TPI’s online edition is updated daily at www.alexcityoutlook.com.

Mission
The Outlook strives to:

• report the news of our community honestly, fairly and with integrity;
• take a leadership role and act as a positive influence in our community;
• build commerce and promote business through advertising;
• give our readers useful, interesting and entertaining information in every edition;
• report local news, without exclusion;
• strive for excellence in every facet of our operation;
• provide for the welfare of our employees;
• and, above all, treat our readers, our advertisers and our community as we would want to be treated ourselves.

Circulation
All of TPI’s publications reach a total of 20,000 households in the Lake Martin region.

The Outlook publishes Tuesday-Sunday; The Dadeville Record publishes Thursdays; and The Talla-Coosa Advertiser (TMC) publishes Wednesdays.

Internet presence
www.alexcityoutlook.com

Awards
Numerous awards from the Alabama Press Association for news and advertising, including General Excellence in from 1995-1999. In 2004 The Outlook earned second place honor in the General Excellence category.

Community involvement
Tallapoosa Publishers employees participate in Kiwanis, Boys & Girls Clubs of America, the Alexander City and Dadeville Area chambers of commerce, Alexander City Chamber of Commerce economic development committee, American Cancer Society’s Relay for Life, United Way, Rotary Club, Alexander City Jazz Festival, Jett Williams Reunion Committee, and much more.

Read about the Alexander City community.

Read more BNI community profiles.

© 2008 Boone Newspapers, Inc. All rights reserved.